The Best CBD Brands Reviewed: Top 10 & More (2024)

By | Updated on April 2, 2024

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There are literally hundreds of CBD companies out there. But they’re not all made equal. In fact, only a small percentage are worth your hard-earned money. In this guide, we’ll cover the best CBD companies in the world and tell you how to distinguish the good from the bad.

We’ll also suggest the best brands by category, region, price, and other criteria. 

Top 10 Best CBD Companies

These CBD brands were the best out of more than 50 we’ve personally tested. Keep reading for a closer look at each company, including the pros and cons.

RankCompanyOur Rating
# 1 4.9/5
# 2 4.8/5
# 3 4.8/5
# 4 4.7/5
# 5 4.5/5
# 6 4.4/5
# 7 4.4/5
# 8 4.4/5
# 9 4.4/5
# 10 4.4/5

CBD Glossary

  • Hemp: cannabis variety with high CBD and low THC levels (no more than 0.3%).
  • Terpenes: aromatic plant compounds with various beneficial properties (1).
  • Minor cannabinoids: CBN, CBG, CBC, and other beneficial cannabinoids found in smaller amounts in hemp. They may work in synergy with CBD.
  • Full-spectrum: whole-plant hemp extract containing multiple cannabinoids, terpenes, and flavonoids. This form of CBD is about four times more potent than pure CBD (2).
  • Broad-spectrum: whole-plant hemp extract similar to full-spectrum CBD, but with THC removed (may contain trace amounts).
  • CBD isolate: pure CBD without any other hemp compounds.

1. Lazarus Naturals

Founded in 2014, Lazarus Naturals is committed to making CBD products affordable for everyone, offering some of the most effective and cost-efficient products on the market.

An employee-owned CBD company based in the Pacific Northwest, Lazarus operates with a “farm-to-door” model. It oversees every step, from growing USDA-certified organic hemp in Central Oregon to manufacturing the final products.


  • Exceptionally low prices
  • Wide product variety
  • Full-spectrum and THC-free options
  • Multiple strengths and formulas 
  • Everything is done in-house
  • USDA-certified organic hemp


  • Most products lack terpene testing
lazarus natural cbd oil tested

2. R&R CBD

R&R CBD is a Colorado-based brand known for its high-quality, USDA-certified organic CBD products. The brand offers a wide range of items, including CBD oil, cream, softgels, gummies, and pet products, all of which undergo extensive third-party testing for safety and potency.

With below-average prices and a U.S. Hemp Authority Certification, R&R CBD provides excellent value for consumers.


  • Many USDA-certified organic products
  • Below-average prices
  • THC-free and full-spectrum options
  • Extensive third-party testing
  • Quality ingredients
  • U.S. Hemp Authority Certification


  • Customer reviews are combined instead of individual product reviews

3. Upstate Elevator Supply Co.

Vermont’s Upstate Elevator Supply Co. was founded in 2017. It stands out for using its own proprietary, USDA-certified organic hemp varieties and offers several USDA-organic products. It’s also one of the most affordable brands on the market and offers an excellent variety of full-spectrum options. 


  • Low prices for CBD oil and capsules
  • Full-spectrum and THC-free products
  • Multiple strengths, formulas, and flavors
  • Exceptional hemp source
  • Excellent customer reviews


  • Lacks third-party terpene tests

4. Endoca

Endoca’s reputation as a pioneer in the CBD industry is well-earned. Established in 2010, this respected Danish brand has consistently emphasized transparency, quality, and sustainability.

With their own dedicated fields for hemp cultivation and state-of-the-art extraction facilities, Endoca offers potent, EU-certified organic CBD products.


  • Full-spectrum and THC-free options
  • Potent products (up to 300 mg/ml)
  • Thorough in-house testing
  • Unprocessed formulas available
  • Vertically integrated company
  • Established brand


  • Unflavored CBD oil has a strong taste
  • Doesn’t sell gummies
  • Third-party tests are incomplete & hard to find

5. CBDistillery

CBDistillery is a leading CBD brand founded in 2016 in Colorado, known for its extensive range of high-quality CBD products, including oils, gummies, capsules, and much more.

The company is certified by the U.S. Hemp Authority and provides detailed third-party test reports, ensuring transparency and efficacy. Thanks to its transparency, tens of thousands of positive customer reviews, and role in promoting CBD education, CBDistillery has an excellent reputation.


  • Over 40,000 satisfied reviews
  • Excellent product variety
  • Full-spectrum and THC-free options
  • Everything done in-house
  • Product user studies to prove efficacy
  • Certified by U.S. Hemp Authority


  • Lacking details about hemp source

6. NuLeaf Naturals

One of the pioneers of the CBD industry, Colorado’s NuLeaf Naturals is famous for its full-spectrum CBD oil, which has received over 20,000 satisfied customer reviews since 2014. The company focuses on practical, no-frills, full-spectrum CBD products.

Its CBD oil was one of the first I ever tried all the way back in 2017.


  • Most reviewed CBD oil on the market
  • Only full-spectrum products
  • Impressive minor cannabinoid levels
  • Potent CBC/CBN/CBG products available


  • Lacking details about hemp source and the people behind the company

7. Receptra

Receptra is a Colorado-based CBD brand known for its high-quality, full-spectrum CBD products made from locally grown, organic hemp.

The company oversees every step of the production process and conducts extensive third-party testing, ensuring products are rich in minor cannabinoids and terpenes. Despite being a small brand, Receptra has established itself as a reputable vendor offering effective products.


  • Rich in minor cannabinoids and terpenes
  • Good product variety
  • Oversees every step of production
  • Extensive third-party testing
  • Contributes to good causes


  • Low minor cannabinoids in a few products

8. Charlotte’s Web

Charlotte’s Web is a leading American CBD brand that gained fame for its role in alleviating the seizures of Charlotte Figi, a girl with treatment-resistant epilepsy. Her story played a major role in popularizing CBD in the US.

Charlotte’s Web is known for its high-quality CBD products sourced from USDA-certified organic farms. With numerous industry certifications, it remains a trusted and top-tier choice in the CBD market.


  • Everything is done in-house
  • Hemp Authority and other certifications
  • Proprietary, USDA-organic hemp varieties
  • Full & broad-spectrum products
  • Largest and one of oldest CBD brands


  • Lacks extra-high potency CBD tinctures
  • Only sample third-party tests are publicly available

9. Extract Labs

Extract Labs is a Colorado-based CBD company founded by Iraq combat veteran Craig Henderson in 2016.

Known for its extensive range of CBD products, the company offers everything from tinctures to vapes in CBD and minor cannabinoid formulas. The company has a strong reputation backed by thousands of positive customer reviews.


  • Diverse array of CBD products
  • Many minor cannabinoid options
  • Full-spectrum and THC-free options
  • High-quality CBD vape cartridges


  • Lacks details about hemp source
  • Low minor cannabinoids in some products

10. Batch CBD

Batch CBD, based in Wisconsin, specializes in small-batch, full-spectrum CBD products. The brand stands out for its commitment to transparency, quality, and a wide range of product offerings, from oils and gummies to capsules and topicals.

With competitive pricing and free shipping options, Batch CBD also offers great value.


  • Hundreds of positive customer reviews
  • Innovative product variety
  • Full-spectrum CBD products
  • Everything is done in-house


  • Low minor cannabinoids in some products

Honorable Mentions

These brands didn’t make our top ten list but are still solid, trustworthy options:

Kiara Naturals

Fusing tradition with science, Switzerland’s Kiara Naturals offers a line of CBD products infused with herbs, mushrooms, and other botanical ingredients. The company also stands out for shipping to most countries worldwide, making it a great choice for places where CBD’s hard to access. 


  • Innovative herbal formulas
  • Multiple product types
  • Full-spectrum and CBD isolate products
  • International shipping with free options
  • Good return policy


  • Some products lack linked test reports
  • Lacks regular CBD gummies & capsules

Alliant Hemp

Oregon’s Alliant Hemp has the lowest prices out of any CBD brand I’ve reviewed. It’s a great option for effective, no-frills, cheap CBD products.


  • Exceptionally low prices
  • Free shipping
  • Mostly full-spectrum products


  • Limited product lineup
  • Lacking details about hemp source

Joy Organics

Joy Organics is a family-run CBD company out of Colorado. Its products are made from USDA-organic hemp, with some also holding the USDA organic seal. You can’t go wrong with this well-known brand if you’re looking for quality broad or full-spectrum CBD. 


  • Full and broad-spectrum options
  • Many products are USDA-organic
  • Some innovative products
  • Transparent, family-run brand


  • Low minor cannabinoid and terpene levels in some products
  • Lacking details about hemp source


Medterra stands out as a reputable CBD brand, offering a diverse range of products rich in minor cannabinoids. Founded in 2017 in Irvine, California, the company sources its hemp from Kentucky and ensures rigorous third-party testing for potency and purity.

Medterra’s product lineup is expansive, catering to various needs like sleep, recovery, and focus, and even includes pet-friendly options. 


  • Over 20,000 satisfied reviews
  • Wide product variety
  • Full & broad-spectrum products rich in minor cannabinoids
  • U.S. Hemp Authority certification


  • Some complaints about poor customer service
  • Some third-party tests are outdated
medterra cbd products received

Five CBD

True to its name, Five CBD emphasizes the full spectrum of the hemp plant, ensuring each product contains a high 5:1 ratio of CBD to minor hemp compounds. This innovative approach ensures you’re getting incredibly potent and effective CBD products at an affordable price.


  • Over 4,000 positive customer reviews
  • Full-spectrum products rich in minor cannabinoids
  • Exceptionally low prices
  • Tasty flavor options


  • Lacking details about hemp source
  • Some products missing terpenes


Based in Milwaukee, Wisconsin, Fab CBD offers a straightforward range of effective CBD products, including many flavors and strengths for CBD oil. Fab CBD is also lauded for its philanthropic efforts, contributing to various charities like the Make-a-Wish Foundation. 


  • Good product variety 
  • Comprehensive third-party testing
  • Four CBD oil strengths and five flavors
  • Multi-cannabinoid softgels
  • Donates to charity


  • Low levels of minor hemp cannabinoids in some products

Cornbread Hemp

Deeply rooted in Kentucky’s rich history as a leading hemp producer, Cornbread Hemp offers USDA organic-certified CBD products. In fact, it sells the most CBD products with the USDA organic seal out of any brand we’ve come across.

Cornbread’s minimalist lineup of effective, full-spectrum products is a great choice for anyone looking for high-quality organic CBD.


  • Hundreds of positive customer reviews
  • Good product variety
  • Full-spectrum CBD products
  • Most products are USDA-organic
  • Transparent founder well-versed in hemp


  • Low levels of minor cannabinoids and terpenes in some products
  • Lacking details about hemp source

High Falls Hemp NY

High Falls Hemp NY is a vertically integrated CBD brand based in New York, offering a diverse range of CBD products curated for different goals like sleep, immunity, and recovery.

The brand was founded by a couple who used CBD to heal after a car accident and decided to start growing hemp on their NY farm. 


  • Good product variety
  • Full-spectrum CBD products
  • Multiple strengths and formulas
  • Transparent, vertically integrated company


  • Low minor cannabinoids in a few products
  • Terpene tincture missing terpene testing

Veritas Farms

Veritas Farms, headquartered in Pueblo, Colorado, stands out for its seed-to-shelf approach, cultivating hemp on its own sustainable farm and overseeing the entire production process.

The brand offers an extensive range of full-spectrum CBD products, from oils and capsules to topicals and pet care items. Veritas’ focus on innovation is evident in their specialized CBD tinctures and capsules designed for various health benefits.


  • Extensive third-party testing with impressive results
  • Wide product variety
  • Full-spectrum CBD products
  • Grows and extracts its own hemp


  • Missing some options like full-spectrum gummies
  • Third-party tests not available without a batch number for some products
  • Gummy ingredients can be better

Crescent Canna

One of the only CBD brands out of New Orleans, Crescent Canna stands out for its affordability and high-potency offerings. It sells some of the strongest CBD oils on the market and has an impressive variety of hemp flower and THC-rich gummies.


  • High-potency products available
  • Below-average prices
  • THC-free and full-spectrum options
  • Wide variety of THC products
  • Comprehensive third-party testing


  • Lacks capsules
  • Lacks full-spectrum products aside from CBD oil


Based in Tampa Bay, Florida, Sunmed offers a diverse range of CBD products, from oils and topicals to unique formulations like live resin gummies and weight loss supplements.

The brand is also known for its “Your CBD Store” franchise locations, making it one of the largest chains of brick-and-mortar CBD stores in the United States. 


  • Unique products and formulas
  • Some USDA-organic products
  • Full-spectrum and THC-free options
  • Comprehensive third-party testing
  • Many product types, flavors, and strengths
  • Available at many franchise stores


  • Some broad-spectrum products only seem to contain CBD
  • Website lacks details about the production process

Best CBD Brands By Category

If you’re looking for specific products, low prices, or other requirements, take a look at our list of the best CBD brands by category. 

Lowest Prices

If price is your top concern, we recommend choosing one of these brands:

  1. Lazarus Naturals: the undisputed leader in high-quality, affordable CBD. It’s my favorite CBD brand with the most potent products I’ve personally tested. You can also get a further 60% off if you qualify for the company’s assistance program.
  2. cbdMD: One of the biggest names in CBD, cbdMD offers low prices and an additional 25% off by subscribing. There’s also a 40% discount for military and other qualifying individuals.
  3. Alliant Hemp: Oregon’s Alliant Hemp is known for having exceptionally low prices. It has a straightforward lineup of full-spectrum and isolate CBD oil, capsules, and salves. It’s one of the most popular CBD brands on reddit because many people like its low prices and noticeable benefits.
  4. JustCBD: This company has some of the lowest prices in the CBD industry and is particularly popular for its cheap CBD gummies. But you should be aware that the quality is not quite as good as leading brands, so you get what you pay for.


While most CBD companies claim to use organic hemp to make their products, there’s only one way to ensure you’re actually getting organic CBD: the USDA organic seal.

This seal is difficult to get for CBD products because over 95% of the ingredients must be organic and made through organic-certified processes.

Leading brands that offer at least several USDA-organic products include:

  1. Lazarus Naturals
  2. R&R CBD
  3. Upstate Elevator Supply Co.
  4. Cornbread Hemp
  5. Harmony CBD
  6. Joy Organics

Delta-8 & Delta-9 THC

Hemp-derived THC has grown incredibly popular, mainly because it offers a legal alternative to marijuana in states where it’s illegal. Our top pick for this category is Hometown Hero CBD.

Hailing from Austin, Texas, this brand specializes in a wide array of intoxicating hemp products, including delta-8 and delta-9 THC edibles and tinctures. 

The brand is committed to quality and transparency, sourcing its hemp from a sustainable farm in Texas and undergoing rigorous in-house and third-party testing.

Notably, Hometown Hero is also a socially responsible company, advocating for the legality of delta-8 THC in Texas and donating a portion of every sale to veteran organizations

hometown hero products tried and tested
The Hometown Hero products I received and tested. Quite the generous offering!

Hemp Flower

Smoking CBD-rich hemp flower is a great way to get the whole-plant benefits of hemp. While many vendors offer CBD flowers online, Plain Jane is one of the cheapest and most popular options.

Based in Southern Oregon, it’s carved out a niche as a go-to vendor for affordable CBD hemp flower. The brand boasts an expansive variety of hemp strains and has garnered thousands of positive Trustpilot reviews, reinforcing its reputation in the market. 


Products containing minor cannabinoids like CBN and CBG have been growing in popularity. CBN is most commonly used in sleep aids, while CBG is preferred for daytime use. Only a few brands have a wide variety of high-quality CBN and CBG products, including:

  1. Extract Labs: CBN, CBG, and other minor cannabinoid tinctures, gummies, and capsules
  2. CBDistillery: CBN & CBG tinctures, gummies, and capsules

Multi-Ingredient Botanical Formulas

Do you enjoy botanical dietary supplements like turmeric, ashwagandha, and medicinal mushrooms? The following brands do a good job of combining CBD with these time-tested remedies:

  1. Kiara Naturals: Kiara Naturals adds a wide variety of medicinal herbs and mushrooms to its CBD products
  2. Brothers Apothecary: This boutique Oregon brand stands out for its innovative combinations of CBD and other natural supplements in the form of capsules, tea, honey, snacks, and many other edibles made with local, organic ingredients.
  3. Raw Botanics: This boutique CBD brand combines CBD, CBN, and CBG with functional mushrooms and herbs for specific benefits like sleep and energy.

Non-Hemp CBD

Not a fan of cannabis/hemp, or want to be absolutely sure there’s zero THC in your products? Check out Peels CBD, a unique brand founded by NFL veteran Chris Hetherington that sources CBD from orange peels rather than hemp.

Worldwide Shipping

While CBD is relatively easy to access in the US, UK, and some other countries, that’s not necessarily the case everywhere. If you live in a country with a small or non-existent CBD market, like Australia, it can be difficult to find a vendor.

That’s when you can turn to international brands that ship CBD products worldwide. Your best options are:

  1. Kiara Naturals: A Swiss brand that ships to most countries around the world, with free or cheap and relatively fast shipping to many places.
  2. Endoca: One of the world’s oldest and most respected CBD brands, Denmark’s Endoca ships to most countries.
  3. NuLeaf Naturals: A pioneer of the American CBD industry, NuLeaf ships to most countries.
  4. R&R CBD: Another high-quality Colorado brand, R&R offers potent products, many of which are also fully certified organic by the USDA. 
  5. Extract Labs: ships to almost every country and has a huge product variety, but you do need to spend over $200 to qualify for free shipping.
is cbd legal in all us states

Best CBD By Region

United States

The US has the world’s biggest and most competitive CBD market, so it’s no surprise that you have access to the best brands. Your five best options are:

  1. Lazarus Naturals
  2. R&R CBD
  3. Upstate Elevator Supply Co.
  4. CBDistillery
  5. Charlotte’s Web

Want to support your state’s local CBD company? Here are some solid brands you can find in your state:


Canada has a fairly unique CBD market. Technically speaking, only products made by government-licensed producers (LPs) are legal. But there are also dozens of unlicensed brands selling CBD oil, gummies, and other products. Our top-rated Canadian CBD brands are:

  1. CBDNorth: Vancouver-based company using local hemp.
  2. CBDMagic: Another popular Canadian vendor with a large variety of products.

The United Kingdom

The British CBD market is the largest after the US. However, the laws surrounding CBD and hemp are more restrictive. For example, you can’t grow hemp for flowers in the UK, CBD products are limited to 0.2% THC (versus the 0.3% used in the US and EU), and hemp flower is illegal. The best British CBD companies are:

  1. Provacan: A leading British CBD company known for high-quality, scientifically-backed products. Developed in collaboration with Israeli cannabis research organization CiiTECH, Provacan offers a wide range of CBD products, including oils, topicals, and edibles.
  2. Holistic Hemp Scotland: A reputable vendor based in Scotland, Holistic Hemp offers a unique lineup of whole-plant CBD products that includes raw CBD oil, CBD paste, CBD honey, and even hemp tea. This brand is a great choice if you’re looking for CBD products that are as close to natural as possible. 
  3. Jersey Hemp: The only British brand to grow and extract its own hemp. This is because the island of Jersey is not considered part of the UK. If you’re looking for CBD products sourced from local hemp, this is your only option at the moment. 

The Rest of Europe

The European CBD market is characterized by increasing consumer demand and shifting rules and regulations.

Although you can find the same variety of products as you would in the US, the confusing laws and disparities across EU member states are a challenge for CBD brands. If you want to buy CBD in Europe, we recommend:

  1. Endoca: As we’ve highlighted earlier, Denmark’s Endoca is arguably the number one CBD brand in Europe and one of the best in the world. 
  2. Cibdol: With over 16,000 positive customer reviews on Trustpilot, Switzerland’s Cibdol is one of Europe’s most popular and reputable CBD brands. It sells CBD oil, capsules, and topicals in many strengths and formulas. 
  3. Dutch Natural Healing: This Dutch CBD brand has operated since 2005. DNH produces a wide range of third-party tested products, including CBD oils, tinctures, and topicals, and emphasizes the use of natural, organic ingredients. The very first CBD oil I ever tried (in 2017) was from DNH.
Most of the CBD products we tried and tested in 2022.

How I Rate CBD Companies

When I review CBD brands, I typically buy several products (or ask for samples) and test them for a few weeks. I use that together with an assessment of the company’s reputation, third-party test reports, and other information to give it a score in five areas:

  • Products: How effective are the company’s products? Are there multiple categories (oils, capsules, topicals, gummies, etc.) with different strengths, formulas, and flavors to meet everyone’s needs?
  • Price & Value: I compare the company’s product prices ($ per mg of CBD) with what’s considered average for the industry. I also consider free shipping deals, assistance & subscription programs, and other ways to save.
  • Hemp Quality: How and where is the company’s hemp grown? Is it certified organic? Does the company do everything in-house? Does it have third-party certifications like USDA-organic or US Hemp Authority?
  • Third-Party Testing: Does the company send its products for independent potency and contaminant testing and provide up-to-date test results on its website? Do the test results match the advertised levels of CBD and other cannabinoids? Do the test reports show good levels of minor cannabinoids and potentially terpenes?
  • Customer Service & Reputation: Does the company have positive customer reviews? What’s its overall reputation in the industry? Does it have a commendable mission or donate to good causes? Does the company reveal details about who runs it, the production process, and other helpful details?

A Little Research Goes a Long Way

The CBD market is filled with hundreds of companies. However, the industry is not strongly regulated, and the level of quality among these brands can vary drastically. 

That’s why it’s important to do your due diligence to identify high-quality CBD companies by checking their reviews, third-party test results, transparency, prices, and other factors. 

You’ll end up not only getting a more effective product but also saving money.

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