Irwin Naturals CBD Review (Oct 2020)

By | last updated August 4, 2021

Evidence Based 2

Irwin Naturals is an established herbal supplement company that recently branched out into the CBD market.

Although Irwin Naturals has exceptionally low prices for CBD, the company lacks transparency.

It claims to use American hemp but doesn’t provide an exact source. You also can’t see the third-party test results without buying a product. On top of that, there’s a lack of customer reviews.

Bottom line: Although it’s an established supplement brand, Irwin Naturals isn’t transparent enough to be considered a reputable CBD company.


  • Wide variety of full-spectrum CBD products
  • Comprehensive third-party testing
  • Multiple potencies and flavors
  • Very low CBD prices ($0.02–0.14 per mg)
  • 60-day money-back guarantee if you’re not satisfied


  • Can’t view third-party test results until receiving the product
  • Name of third-party lab not listed and lacks detailed test info
  • Lacks THC-free products
  • Little info about the manufacturing process
  • Website lacks customer product reviews

Overall Rating: ☆☆☆ 3/5

Product Lineup 4/5

Irwin Naturals’ offers all the popular CBD product types, including oils, capsules, topicals, beverages, edibles, and pet products. However, it loses a point for not offering THC-free options and vape products.

Price 4.5/5

Arguably the biggest reason people turn to Irwin Naturals is because it offers some of the lowest prices on the market.

Hemp Quality 1/5

We don’t know too much about the company’s hemp source. It doesn’t specify where in the United States the hemp is grown and whether it’s organic.

Third-Party Testing 2.5/5

Irwin Naturals’ products undergo comprehensive third-party testing. Unfortunately, the results of these tests are not available unless you have a lot number from a purchased product. On top of that, the test reports provide few details and don’t list the name of the testing lab. We only found one third-party test.

Customer Service & Reputation 3/5

Irwin Naturals is a well-known name in the supplement industry. According to the brand’s founder Klee Irwin, his goal is to offer CBD at the lowest prices possible so that everyone can experience its benefits.

However, Irwin Naturals loses points because its customer service was not the most helpful and the company doesn’t have any customer product reviews on its website.

About the Company: Irwin Naturals

Established in 1994, Irwin Naturals is one of the largest herbal supplement brands in the United States. The company is best known for selling capsule supplements made with popular vitamin & herbal ingredients like turmeric, ginkgo, L-theanine, rhodiola, and much more.

If you’ve ever bought supplements on Amazon, there’s a good chance you’ve seen Irwin Naturals’ products.

The company recently began to sell CBD products at exceptionally low prices, offering full-spectrum CBD oil, balms, softgel capsules, skincare products, and even CBD-infused beverages and foods. 

The company’s founder Klee Irwin, who appeared in the recent documentary “CBD Nation“, decided to expand into the CBD market after experiencing its positive effects first-hand.

He said that CBD made him calmer and improved his mood, so he decided to sell CBD products through his company at the lowest price possible.

While Klee’s mission is commendable, Irwin Naturals needs to be more transparent before it’s considered a reputable source of CBD.

For example, Irwin Naturals says its products are derived from USA-grown hemp and undergo extensive third-party testing. Yet, there are few details provided, such as which state the hemp is grown in and the name of the third-party lab.

These details are crucial for verifying that you’re getting a safe and effective CBD product.

CBD Terminology

  • Terpenes: aromatic plant compounds with a wide variety of beneficial properties (1).
  • Minor cannabinoids: CBN, CBG, CBC, and other beneficial cannabinoids found in smaller amounts in hemp. They work in synergy with CBD, enhancing its effects.
  • Hemp: non-intoxicating cannabis variety with high CBD and low THC levels (less than 0.3%).
  • Full-spectrum: whole-plant hemp extract containing multiple cannabinoids, terpenes, and flavonoids. This form of CBD is about 4 times more potent than pure CBD (2).
  • Broad-spectrum: whole-plant hemp extract similar to full-spectrum CBD, but with THC removed (may contain trace amounts).
  • CBD isolate: pure CBD with all other hemp compounds removed.

Irwin Naturals CBD Products Lineup


Irwin Naturals has a wide range of products, including CBD oil tinctures, topical balms, capsules, skincare products, and CBD-infused edibles and drinks.

There’s a lot to like about Irwin Naturals’ products:

  1. According to the company, all of its CBD offerings are made with full-spectrum CBD. This means they contain not only CBD but other cannabinoids (including <0.3% THC), terpenes, flavonoids, and other beneficial compounds. This makes them more effective than products made with pure CBD (CBD isolate) because of the entourage effect (1).
  2. The products are available in multiple potencies. This makes it easier to find the right CBD strength to match your dosage preferences.
  3. There are multiple flavor options for Irwin Naturals’ CBD oil. People who like a raw product can go with the unflavored option, while those who find the taste of hemp extract too strong can go with a flavored version.
  4. Some of the lowest prices in the CBD industry (cost per milligram of CBD).
  5. The fact that Irwin Naturals is an experienced supplement company allows it to offer some unique formulations, such as combining CBD with other popular supplement ingredients.

Here’s a detailed look at Irwin Naturals’ CBD products.

Irwin Naturals CBD Oil

Product NameCBD PotencyVolume Total CBDCost per mg CBDFlavors
Irwin Naturals CBD Oil 8.3–66.7 mg/ml30 ml250–2000 mg$0.08–0.04natural, lemon, peppermint, mint chocolate, tangerine flavor

As with most CBD companies, Irwin Naturals’ main product is its full-spectrum CBD oil. These tinctures come in 30 ml bottles with three strengths: 250 mg, 1000 mg, and 2000 mg.

That corresponds to three CBD potencies ranging from low to high: 8.3 mg, 33 mg, and 66.7 mg per milligram. The CBD is dissolved in hemp seed oil and safflower oil.

These tinctures come in multiple flavors. Irwin Naturals’ 250 mg CBD oil is available in unflavored, lemon, peppermint, mint chocolate, and tangerine flavors.

Meanwhile, the company’s 1000 mg tincture comes in unflavored or peppermint and the high-strength 2000 mg version only has an unflavored option.

We also found an independent third-party test of Irwin Naturals’ 250 mg CBD oil.

The CoA documents showed that the tincture contained 317.4 mg of CBD instead of 250 mg, which suggests that Irwin Naturals’ products may not be the most accurate out there.

Irwin Naturals CBD Capsules

Product NameCBD PotencyVolume Total CBDCost per mg CBD
Irwin Naturals CBD Softgels10–50 mg60 softgels600–3000 mg$0.02–0.04

For those who prefer the convenience of capsules, Irwin Naturals also offers full-spectrum CBD softgels with four strengths: 10 mg, 15 mg, 30 mg, and 50 mg per capsule. They’re sold in bottles of 60 softgels.

Each softgel contains CBD dissolved in MCT and flaxseed oil alongside Bioperine: a black pepper extract widely used to improve the absorption of supplement ingredients.

Irwin Naturals CBD Vitamins & Supplements

Product NameCBD per SoftgelSoftgel CountTotal CBDCost per mg CBDAdditional Ingredients
Irwin Naturals CBD Vitamins & Supplements5-10 mg60-84390-900 mg$0.04-0.11Vitamins, minerals, herbs, pribotics

These CBD-infused supplement softgels combine CBD with standard supplement ingredients that Irwin Naturals has been offering for decades, such as vitamins, minerals, and herbs like turmeric, ginkgo, milk thistle, and ashwagandha.

The softgels are designed for specific purposes; for example, the +Power to Sleep formula combines CBD with melatonin and L-theanine, two natural compounds that can help with sleep.

One of the most unique CBD products we’ve come across, these softgels set Irwin Naturals apart from the competition.

Irwin Naturals CBD Topicals

Product NameCBD PotencyVolume Total CBDCost per mg CBDFlavors/Added Ingredients
Irwin Naturals CBD Balm4.5–17.9 mg/ml (low-medium)2 oz (56 ml)250–1000 mg$0.06–0.14Regular, Arnica, Methol, Lemongrass
Irwin Naturals CBD Cream10.6 mg/g (low)3.3 oz (94 g)1000 mg$0.06Arnica, Menthol
Irwin Naturals CBD Gel10.6 mg/g (low)3.3 oz (94 g)1000 mg$0.06Arnica, Menthol
Irwin Naturals CBD Roll-On15.6 mg/g (medium)1.7 oz (48 g)750 mg$0.07Arnica, Menthol

Irwin Naturals also offers topical products, including full-spectrum CBD balms, creams, roll-ons, and gels. They’re available in multiple strengths and formulations with many natural skincare ingredients such as beeswax, elderberry, and aloe vera.

The balms provide 250, 500, or 1000 mg of CBD. They come in four varieties: regular, lemongrass, as well as arnica and menthol, two natural ingredients used for topical pain relief.

Meanwhile, the CBD gel and cream provide 1000 mg of CBD, infused with arnica or menthol.

The roll-on also comes in arnica and menthol versions, with 750 mg of CBD.

Irwin Naturals FloChi CBD

Product NameItems per packCBD per bottle/edibleTotal CBDCost per mg CBDFlavors
FloChi CBD Energy Shot1 bottle30 mg30 mg$0.18Multiple flavors
FloChi CBD Chocolate Bars6 bars80 mg480 mg$0.14Multiple flavors
FloChi CBD Butter Cups9 cups10 mg90 mg$1.20
FloChi CBD Spread1 jar250 mg250 mg$0.12Multiple flavors
FloChi CBD Iced Tea/Cofee/Water/Juice1 bottle30 mg30 mg$0.23Multiple flavors
FloChi CBD Powered Stick Packs7 packets20 mg140 mg$0.20Multiple flavors

FloChi CBD is a separate line of CBD-infused beverages and edibles, which includes tea, coffee, chocolate, and peanut butter. These products contain anywhere from 10 mg to 250 mg of full-spectrum CBD.

According to an independent testing report, FloChi’s jasmine mint oolong tea contains about 33.8 mg of CBD, which is fairly close to the advertised amount of 30 mg.

It seems like FloChi products are fairly accurate, which is a big deal for CBD edibles and drinks as they often contain much lower or higher levels of CBD than they should. So if you’re looking for edibles or drinks with accurate CBD levels, FloChi may be a decent option.

However, the third-party test only showed one other cannabinoid aside from CBD. Since full-spectrum CBD products should contain several cannabinoids, that’s not a great result.

Irwin Naturals HydroCanna

Product NameCBD PotencyVolumeTotal CBDCost per mg CBD
Body Cream/Lotion2-4.7 mg/ml30-150 ml140-300 mg$0.13-0.32
Daytime Facial Moisturizer/Peel1-2 mg/ml50 ml50-100 mg$0.30-0.76
Eye Serum1.6 mg/ml15 ml40 mg$0.75
Facial Serum3.3 mg/ml30 ml100 mg$0.40
Nighttime Facial Moisturizer/Pore Cream/Face Mask2 mg/ml50 ml100 mg$0.30-0.34
Scalp Serum1.7 mg/ml60 ml100 mg$0.80
Ultra CBD Balm/Body Cream4-8 mg/ml50-150 ml400-600 mg$0.08-0.11

HydroCanna is Irwin Naturals’ CBD skincare & cosmetics brand. Its product lineup consists of CBD-infused skincare products, such as cleansers, creams, and moisturizers.

These products combine CBD with many other skincare ingredients, such as aloe vera, lavender oil, goji fruit extract, and xantham gum.

Irwin Naturals Love My Pet

Product NameCBD PotencyVolumeTotal CBDCost per mg CBDFlavor
Love My Pet CBD Dog Oil8.3 mg/ml30 ml250 mg$0.08Bacon
Love My Pet CBD Cat Oil8.3 mg/ml30 ml250 mg$0.08Salmon
Love My Pet CBD Dog Biscuits3 mg35 biscuits105 mg$0.33Peanut Butter Cranberry

The latest addition to Irwin Naturals, Love My Pet is a line of CBD products for pets. It includes CBD oil and biscuits designed for dogs as well as a cat-friendly CBD oil.


The easiest way to compare the prices of different CBD products to see if you’re getting a good deal is to divide the total cost by the amount of CBD. For example, if you have a 1500 mg CBD oil that costs $100, its price per mg would be 100/1500 = $0.07.

Price-wise, Irwin Naturals’ CBD products have an exceptionally low cost, which explains why many people turn to this brand. The main product categories – CBD oil tinctures, softgels, and balms – cost only $0.02–0.14 per mg of CBD, which is well below the market average.

The company’s CBD food & drink, skincare, and pet brands (FloChi, HydroCanna, and Love My Pet) also offer exceptionally low prices when compared to similar products.

According to the brand’s founder Klee Irwin, the prices are kept low so that more people can enjoy the benefits of CBD.

Hemp Source and Extraction Process

Irwin Naturals’ products are derived from hemp cultivated in the United States. However, the company doesn’t explain whether this hemp is organic and non-GMO. 

Furthermore, it doesn’t specify which particular U.S. state the hemp comes from, which is also helpful to know as the best hemp in the United States is grown in Colorado, Kentucky, and Oregon.

As for the extraction process, Irwin Naturals uses carbon dioxide (CO2), the gold standard method of producing whole-plant hemp extracts. 

Third-Party Testing

Irwin Naturals’ CBD products undergo comprehensive third-party testing for potency and the presence of contaminants such as heavy metals, bacteria, and pesticides.

These tests appear to confirm that the company does indeed use full-spectrum hemp extracts rather than pure CBD to formulate its products.

Unfortunately, Irwin Naturals is not very transparent about these tests.

For one thing, aside from one sample test, you can’t look up the third-party reports unless you have the lot number that comes with the product.

This is a huge minus because it means you can’t check the third-party test results before you purchase a CBD product from Irwin Naturals to confirm its authenticity.

Furthermore, Irwin Naturals’ third-party Certificate of Analysis (CoA) documents are not as detailed as most other companies and don’t list the name of the third-party lab, which also raises some doubts. 

Third-Party Test Results

One of the sample third-party certificates of analysis (CoAs) posted on Irwin Naturals’ website.

Irwin Naturals claims that all of its products are made with full-spectrum hemp extract, which should provide CBD, THC (<0.3%), and minor cannabinoids.

The only third-party certificate of analysis we could find appears to confirm these claims, showing the presence of CBD, THC, and multiple minor cannabinoids. Unfortunately, the amounts of the non-CBD cannabinoids are relatively low.

This means the full-spectrum CBD formula used by Irwin Naturals’ products is not as effective as it can be.

Shipping & Returns

Irwin Naturals ships throughout the United States for $6.95 and offers free shipping on orders over $49.

The company offers a 60-day return guarantee; even if you used the CBD products, you can return them for a full refund (minus shipping costs) within 60 days of purchase.

Customer Service & Reputation

As for customer service, we emailed the company to see their third-party lab test reports before purchasing a product. 

They responded four days later and didn’t provide a helpful answer, telling us to view a page that requires you to purchase an item before seeing the test results.

Another red flag is that we couldn’t find any customer reviews for Irwin Naturals’ CBD products on its website. Reading these is another helpful way to see if you’re getting a legit CBD product.

While the company does hold an average 4.4/5 rating on the independent review website Trustpilot, many of these reviews are for its non-CBD products.

Still, the company does have a fairly good reputation because it’s been offering supplements for over 25 years and does its best to keep prices for CBD low instead of maximizing profits.

Our Verdict: Not Transparent Enough To Earn Your Trust

Is Irwin Naturals a good brand? Despite its experience in the supplement market, we don’t recommend Irwin Naturals as a CBD company.

Although it provides what appears to be third-party tested CBD at exceptionally low prices, the company falls short in several key areas. Most importantly, its third-party lab test results aren’t accessible unless you purchase a product.

This prevents us from confirming the potency and safety of its CBD products before purchasing them.

It’s also hard to confirm that Irwin Naturals uses full-spectrum hemp extract when we can’t look at the test results. The only available document shows a fairly weak formula with small amounts of non-CBD cannabinoids.

Also, the company doesn’t list the name of the lab that does its independent testing, which is a bit suspicious.

On top of that, Irwin Naturals doesn’t provide many details about its CBD manufacturing process, such as which state the hemp comes from and whether it’s organic or not.

Lastly, the CBD section of its website has little information and lacks any customer product reviews.

All in all, Irwin Naturals needs to be much more transparent to be considered a reputable CBD brand.

It feels like the company branched out into CBD after seeing its popularity, especially considering how many different products Irwin Naturals is trying to sell.

For now, it’s better to stick to more trusted brands, like CBDistillery or Lazarus Naturals.

Overall Rating: ☆☆☆ 3/5

Irwin Naturals Company Information

Email: [email protected]

Phone: 1-888-223-1548

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