Irwin Naturals CBD Review (Oct 2020)

Article by: , last updated October 12, 2020

Review Summary (☆☆☆ 2.8/5)

Irwin Naturals is an established herbal supplement company that recently branched out into the CBD market. It offers a wide lineup including full-spectrum CBD oils, capsules, skincare products, beverages, and even foods.

The company claims to use American hemp but doesn’t provide an exact source. Also, although Irwin Naturals seems to test its products at a third-party lab, the results of these tests are only available with the lot number you get from purchasing a product.

On top of that, there’s a lack of detailed info about the company and its CBD products on the Irwin Naturals website.

Bottom line: You should avoid Irwin Naturals. Although it’s an established supplement brand, it’s not transparent enough to be considered a high-quality CBD company.

Product Lineup 4/5

Irwin Naturals popular CBD product types, including tinctures, capsules, skincare products, beverages, and foods. However, it loses a point for not offering THC-free options.

Hemp Quality 1/5

We don’t know too much about the company’s hemp source. It doesn’t specify where in the United States the hemp is grown and whether it’s organic and non-GMO.

Third-Party Testing 2.5/5

Irwin Naturals’ products undergo comprehensive third-party testing. Unfortunately, the results of these tests are not available unless you have a lot number from a purchased product. On top of that, the test reports provide few details and don’t list the name of the testing lab.

Price 4.5/5

Arguably the biggest reason people turn to Irwin Naturals is because it offers some of the lowest prices per mg of CBD on the market.

Customer Service & Reputation 2/5

Irwin Naturals is a well-known name in the supplement industry. However, they don’t have much of a reputation as a CBD brand. On top of that, their customer service is not the most helpful and takes a long time to respond.

Total ☆☆☆ 2.8/5


  • Full-spectrum CBD products
  • Comprehensive third-party testing
  • Wide variety of CBD products
  • Multiple potencies and flavors
  • Low CBD prices ($0.02–0.14 per mg)
  • 60-day money-back guarantee if you’re not satisfied


  • Can’t view third-party test results until receiving the product
  • Name of third-party lab not listed
  • Third-party tests not as detailed as other brands
  • Lacks THC-free products

About the Company: Irwin Naturals

Established in 1994, Irwin Naturals is one of the largest herbal supplement brands in the United States. It recently expanded into CBD, offering full-spectrum CBD oil tinctures, balms, softgel capsules, skincare products, and CBD-infused beverages and foods. 

These products are derived from USA-grown hemp and undergo extensive third-party testing. 

The most unique aspect of the company is its CBD-infused herbal softgels, which essentially combine standard supplement ingredients that Irwin Naturals has been offering for decades, such as turmeric, L-theanine, ginkgo, and ashwagandha, with CBD.

Irwin Naturals CBD Products Lineup 

Irwin Naturals has a wide range of products, including CBD oil tinctures, topical balms, capsules, skincare products, and CBD-infused edibles and drinks.

Although they’re missing some popular product categories such as CBD vape juice, there’s a lot to like about Irwin Naturals’ products:

  1. According to the company, all of its CBD offerings are made with full-spectrum CBD. This means they contain not only CBD but other cannabinoids (including <0.3% THC), terpenes, flavonoids, and other beneficial compounds. This makes them more effective than products made with pure CBD (CBD isolate) because of the entourage effect (1).
  2. The products are available in multiple potencies. This makes it easier to find the right CBD strength to match your dosage preferences.
  3. There are multiple flavor options for Irwin Naturals’ CBD oil. People who like a raw product can go with the unflavored option, while those who find the taste of hemp extract too strong can opt for a flavored version.
  4. The products have low prices.

Here’s a a more detailed look at the CBD products offered by Irwin Naturals:

  • CBD Oils: Full-spectrum tinctures with a CBD potency of 8.3 mg or 33.3 mg/ml. Come in 30 ml bottles with unflavored, lemon, peppermint, mint chocolate, or tangerine flavors.
  • CBD Softgels: Full-spectrum CBD capsules containing 10 mg, 15 mg, 30, or 50 mg per softgel. Total of 60 softgels per bottle. 
  • CBD Balms: Full-spectrum topical product with a CBD potency of 4.5 mg, 8.9 mg, or 17.9 mg/ml. Formulated with natural, standard skincare ingredients such as beeswax, elderberry, and aloe vera. Scented with lemongrass blue tansy oil.
  • CBD + Softgels: Irwin Naturals’ full-spectrum CBD softgels infused with extra botanical ingredients such as probiotics, botanicals, and vitamins. This is one of the most unique CBD product types we’ve come across.
  • FloChi CBD Drinks & Edibles: Separate line of CBD-infused beverages and edibles such as tea, coffee, chocolate, and peanut butter.
  • HydroCanna Skincare: Separate line of CBD-infused skincare products, such as cleansers, creams, and moisturizers.

Irwin Naturals CBD Product Details

Regular CBD Products (CBD Oil, Capsules, Balms)

Product NameCBD PotencyVolumeTotal CBDCost per mg CBDFlavor/Scents
Irwin Naturals CBD Oil 250 mg8.3 mg/ml30 ml250 mg$0.08unflavored, lemon, peppermint, mint chocolate, tangerine flavor
Irwin Naturals CBD Oil 1000 mg33.3 mg/ml30 ml1000 mg$0.04
Irwin Naturals CBD Softgels 10 mg10 mg60 softgels600 mg$0.04N/A
Irwin Naturals CBD Softgels 15 mg15 mg60 softgels900 mg$0.04N/A
Irwin Naturals CBD Softgels 30 mg30 mg60 softgels1800 mg$0.03N/A
Irwin Naturals CBD Softgels 50 mg50 mg60 softgels3000 mg$0.02N/A
Irwin Naturals CBD Balm 250 mg4.5 mg/ml2 oz (56 ml)250 mg$0.14Lemongrass, blue tansy
Irwin Naturals CBD Balm 500 mg8.9 mg/ml2 oz (56 ml)500 mg$0.09Lemongrass, blue tansy
Irwin Naturals CBD Balm 1000 mg17.9 mg/ml2 oz (56 ml)1000 mg$0.06Lemongrass, blue tansy

CBD + Softgel Products (CBD softgels infused with other natural ingredients)

These unique softgel products combine the supplement ingredients that have been sold for decades with CBD. They’re ideal for people who want to combine the benefits of CBD with another supplement or nutrient they’re already taking.

Product NameCBD per SoftgelSoftgel CountTotal CBDCost per mg CBDAdditional Ingredients
Irwin Naturals CBD + Probiotic15 mg60900 mg$0.04Probiotics
Irwin Naturals CBD + Milk Thistle7.5 mg60450 mg$0.07Milk thistle and more
Irwin Naturals CBD Red + Nitric Oxide Booster7.5 mg60450 mg$0.06L-Citrulline and more
Irwin Naturals CBD + Power to Sleep7.5 mg60450 mg$0.05Melatonin and more
Irwin Naturals CBD + Turmeric7.5 mg60450 mg$0.06Turmeric
Irwin Naturals CBD + Daily Multi10 mg60600 mg$0.05Vitamins and minerals
Irwin Naturals CBD + Sunny Mood10 mg75600 mg$0.07Vitamin D, Magnesium, and more
Irwin Naturals CBD + Mighty Moringa10 mg60600 mg$0.05Moringa and more
Irwin Naturals CBD + Brain Awake10 mg60600 mg$0.05MCT oil, ginkgo, L-theanine and more
Irwin Naturals CBD + Steel-Libido Pink7.5 mg60450 mg$0.08Asian ginseng, maca powder and more
Irwin Naturals CBD + Steel-Libido Red7.5 mg72540 mg$0.06L-citrulline, Asian ginseng, ginkgo and more
Irwin Naturals CBD + 5-HTP7.5 mg60450 mg$0.075-HTP, fish oil and more
Irwin Naturals CBD + Ashwagandha7.5 mg60450 mg$0.04Ashwagandha and more
Irwin Naturals CBD + Testosterone Up10 mg60600 mg$0.07Fish oil, pumpkin oil, beta sitosterol and more
Irwin Naturals CBD + Fat Reduction5 mg84420 mg$0.07Garcinia and more
Irwin Naturals CBD + Stress Defy7.5 mg84637.5 mg$0.06GABA, ginkgo, rhodiola and more
Irwin Naturals CBD + Joint Health5 mg78390 mg$0.11Fish oil, glucosamine, chondroitin and more

FloChi CBD Products (CBD-infused beverages and edible treats)

Product NameItems per packCBD per bottle/edibleTotal CBDCost per mg CBDFlavorsAdditional Ingredients
FloChi CBD Chill Power Energy Shot1 bottle30 mg30 mg$0.18Mixed berry, pomegranate citrusGreen tea with caffeine
FloChi CBD Chocolate Bars6 bars80 mg480 mg$0.14Sweet & salty twist, sweet heat, toasty moleChocolate
FloChi CBD Dark Chocolate Almond Butter Cups9 cups10 mg90 mg$1.20Almond butter, dark chocolate
FloChi CBD Spread1 jar250 mg250 mg$0.12Graham cracker, peanut butter, almond butter
FloChi CBD Iced Coffee1 bottle30 mg30 mg$0.23Coffee
FloChi CBD Iced Tea1 bottle30 mg30 mg$0.23Jasmine mint oolong, peach oolong, sweet peach green teaTea powder
FloChi CBD Water1 bottle30 mg30 mg$0.23Cherry, lemon, strawberry
FloChi CBD Juice1 bottle30 mg30 mg$0.23Awesomely orange, grape cranberry, sunshine grapefruitJuice concentrate
FloChi CBD Powered Stick Packs7 packets20 mg140 mg$0.20Very rapsberry, strawberry lemon lime, tangy tangerine, unflavored

Irwin Naturals HydroCanna Products (CBD-infused skincare & cosmetics products)

HydroCanna is Irwin Naturals’ skincare & cosmetics brand.

Product NameCBD PotencyVolumeTotal CBDCost per mg CBD
HydroCanna CBD Body Cream2 mg/ml150 ml300 mg$0.13
HydroCanna CBD Body Lotion4.67 mg/ml30 ml140 mg$0.32
HydroCanna CBD Daytime Facial Moisturizer2 mg/ml50 ml100 mg$0.30
HydroCanna CBD Eye Serum1.6 mg/ml15 ml40 mg$0.75
HydroCanna CBD Facial Peel1 mg/ml50 ml50 mg$0.76
HydroCanna CBD Facial Serum3.3 mg/ml30 ml100 mg$0.40
HydroCanna CBD Moisturizing Face Mask2 mg/ml50 ml100 mg$0.34
HydroCanna CBD Nighttime Facial Moisturizer2 mg/ml50 ml100 mg$0.30
HydroCanna CBD Pore Refining Cream2 mg/ml50 ml100 mg$0.30
HydroCanna CBD Scalp Serum1.7 mg/ml60 ml100 mg$0.80
HydroCanna Ultra CBD Balm8 mg/ml50 ml400 mg$0.11
HydroCanna Ultra CBD Body Cream4 mg/ml150 ml600 mg$0.08


Price-wise, Irwin Naturals’ CBD products have an exceptionally low cost, which explains why many people turn to this brand. The main product categories – CBD oil tinctures, softgels, and balms – cost only $0.02–0.14 per mg of CBD, which is well below the market average.

The company’s CBD food & drink and skincare brands (FloChi and HydroCanna) also offer exceptionally low prices when compared to similar products.

Having said that, we don’t think you’re getting the greatest value with Irwin Naturals due to the company’s lack of transparency.

Hemp Source and Extraction Process

Irwin Naturals’ products are derived from hemp cultivated in the United States. However, the company doesn’t explain whether this hemp is organic and non-GMO. 

Furthermore, it doesn’t specify which particular U.S. state the hemp comes from, which is also helpful to know as the best hemp in the United States is grown in Colorado, Kentucky, and Oregon.

As for the extraction process, Irwin Naturals uses carbon dioxide (CO2), the gold standard method of producing whole-plant hemp extracts. 

Third-Party Testing

Irwin Naturals’ CBD products undergo comprehensive third-party testing for potency and the presence of contaminants such as heavy metals, bacteria, and pesticides.

These tests appear to confirm that the company does indeed use full-spectrum hemp extracts rather than pure CBD to formulate its products.

Unfortunately, Irwin Naturals is not very transparent about these tests.

For one thing, aside from one sample test, you can’t look up the third-party reports unless you have the lot number that comes with the product.

This is a huge minus because it means you can’t check the third-party test results before you purchase a CBD product from Irwin Naturals to confirm its authenticity.

Furthermore, Irwin Naturals’ third-party Certificate of Analysis (CoA) documents are not as detailed as most other companies and don’t clearly list the name of the third-party lab, which also raises some doubts. 

One of the sample third-party certificates of analysis (CoAs) posted on Irwin Naturals’ website.

Shipping and Customer Service

Irwin Naturals ships throughout the United States for $6.95 and offers free shipping on orders over $49.

As for customer service, we emailed the company to see their third-party lab test reports prior to purchasing a product. 

They responded four days later and didn’t provide a helpful answer, telling us to view a page that requires you to purchase an item before seeing the test results. All in all, we think their customer service has room for improvement.

Our Recommendation: Avoid Irwin Naturals

Despite having over 25 years of experience in the supplement market, we don’t recommend Irwin Naturals as a CBD brand.

Although it provides what appears to be third-party tested CBD at exceptionally low prices, the company falls short in several key areas. Most importantly, its third-party lab test results aren’t accessible unless you purchase a product.

This prevents us from confirming the potency and safety of its CBD products before purchasing them. Irwin Naturals also doesn’t clearly list the name of the lab that does its independent testing.

On top of that, Irwin Naturals doesn’t provide many details about its CBD manufacturing process, such as which state the hemp comes from and whether it’s organic or not.

Lastly, the CBD section of its site provides too little information about the products and CBD as a whole. For example, Irwin Naturals fails to clearly list the potency of its CBD oil and there’s little educational info about CBD.

All in all, Irwin Naturals needs to be more transparent and provide more information to be considered a top-tier CBD brand. For now, it’s better to stick to more reputable CBD companies.

Irwin Naturals Company Information

Email: [email protected]

Phone: 1-888-223-1548

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